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THE BRAND

VERONIQUE LEROY

A native of Belgium, it’s Paris, the capital city of fashion that magnetized this headstrong over achiever. A year at the “Ecole de Coupe” in 1984 got her into the saddle. Two years at the Berçot School shaped her and made her blossom. She merged straightaway with a school “that quivered like a workshop”. Through the guidance of Marie Rucki, the director, she developed “a vision, a sharp critical sense, and a quick wit ». In 1991, as a result of her self-imposed obsessive harshness, Véronique Leroy created her own brand and engraved her code.A consultant stylist at the maison Léonard for eight years (from 2004 to 2011) Véronique Leroy has been working for the nomadic/urban/luxury designer brand MUS until 2010 to 2014.

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